#Branding portfolio graphic design professional

Freelance platforms also have tools that allow you to customize your profile and upload past projects. Thousands of hiring managers are in these sites ready to look for contractors. The beauty of these platforms is they allow you to find global opportunities.

#Branding portfolio graphic design professional

LinkedIn, a professional networking platform, has expanded its service offerings through the freelancing marketplace LinkedIn ProFinder. If you like to trek the freelancer path, you can join freelancer platforms like Upwork and Fiverr. Maintenance is another concern, ensuring that everything functions as it should and users are safe from cyber-attacks and malware.Ĭheck out DIY website platforms like Squarespace or WordPress if you’re up to the challenge of creating your website from scratch without spending too much, or work with web designers for a more professional look. On the flip side, a personal portfolio site requires too much work to stay visible on search engines. Somehow, having a dedicated portfolio website also creates an impression that you mean serious business. In effect, you can build a pipeline of highly interested clients who will likely hire you. Think of your own website as a blank canvas that lets you tailor content to your style and target audience. It allows you to have a dedicated channel that showcases only your work. Personal portfolio websiteĪ personal website has many perks that other multiple-user platforms do not have. Ask yourself: how much time can you spend maintaining your brand portfolio? Unless you have others to count on, this may be a huge undertaking for a one-person team.īelow are some platforms you can peruse and assess according to your audience, goals, and resources. It takes a lot of effort to tweak it now and then to stay relevant, attractive, and stays current. While it may be tempting to be everywhere, spreading yourself too thin may actually lessen your odds of being seen.įor starters, building a branding portfolio does not end upon upload. Be Visible On The Right Channels/PlatformsĪ quick search for branding pros on Google brings about a plethora of design portfolio on websites and social media channels. That said, include relevant and reliable statistics and findings that support your choice of methodologies when possible. Presenting your projects through case studies filled with rich information helps in persuading potential clients and communicating your expertise in visual communication, especially to those who are non-designers. And having a solid proof that you can solve them gives you a leg up. Sometimes, your prospective clients may even see semblance to their current challenges. It gives a peek at your creative process and strategic methods, so to speak, that yielded positive outcomes.

This is where a case study comes in handy.Ī case study lets you break down the details of each project, allowing your audience to grasp what branding challenges need addressing and what solutions you have implemented. However, these are not enough to explain what you have done for the brands. You can fill your branding portfolio with beautiful illustrations, photos, and other creative specs. Such inclusions illustrate that you also go above and beyond in offering your skills and knowledge that positively impact society. And if you are extra creative, you also have the choice to make up your client with unique problems for you to solve.ĭiversify your portfolio by including personal projects, like social issues and organizations you support. But what if you are only starting your career with no real projects to show?Įnter mock projects or “pretend projects.” You can do this by going through past branding campaigns from brands and adding your twist to demonstrate how you would tackle the challenges differently. Looking inward and putting yourself in the shoes of your potential clients can bring valuable insights vital to your branding portfolio.

What are my strengths? Which skills do I want to highlight?.

building a brand identity, a brand website or social media)? Or can I provide a 360-branding service?

Would I prefer to work on projects that deal with specific needs (i.e.

What type of clients do I want to attract?.One way to help you decide is to think of your intended clients.

But being concise is vital when you most likely have less than a minute to make an impression. After working on several projects, it may be challenging to cherry-pick your best projects.